How is TurningPoint used in the business environment?

To gather accurate and measurable data

TurningPoint is a great tool to use at conferences or at an AGM where voting is taking place. An example would be an accountancy firm using the system to vote in future partners. This can be achieved by asking a simple multiple choice question such as, “Which of the following should be a senior partner next year?”

Engage your audience at conferences and presentations

TurningPoint involves the audience directly and consequently keeps its attention focused on the speaker. As soon as the audience’s attention begins to wander, the speaker can introduce a spontaneous question by simply adding a new TurningPoint slide and asking everybody to vote on it. The speaker can then adapt the presentation to follow a new route following the interest of the audience.

Measure the success of a presentation

TurningPoint can be used to gauge audience opinion before and then after the presenter speaks. This will often mean the presentation goes down better and people retain the information they heard. It also provides a way to measure the success of a particular subject or speaker.

Test the effectiveness of staff training

TurningPoint is a useful way of assessing the effectiveness of staff training programmes, by testing employee retention of information and understanding, during and following training courses.

Find out complex information by asking a series of simple questions

At conferences and exhibitions a company could ask many simple questions of an audience or visitors passing a stand. The answers can then be collated and analysed using TurningPoints intelligent reports system and more advanced tools such as the Ranking Wizard. The results can be used to understand patterns of customer opinion and behaviour which can then be used to adapt the corporate strategy.

Get honest and anonymous feedback

TurningPoint allows managers to get honest and important feedback from their team using TurningPoint’s anonymity function. Staff members can give true opinions on questions such as whether targets are achievable without fear of comebacks. The benefit to the managers is that they can get a true understanding of how their team feel about new policies and management decisions.

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